Abstract
- Xiaohongshu is a Chinese language short-form video app gaining reputation within the US because of TikTok’s impending shutdown.
- The app resembles Pinterest and Instagram, and got here out in 2013.
- It is attainable Xiaohongshu might entice scrutiny like TikTok did if it features a bigger US following.
TikTok’s ban in the US is quick approaching on January 19 except the US Supreme Court decides to intervene, and plenty of customers may very well be searching for a brand new various to the app in per week’s time. YouTube Shorts or Instagram Reels might show to be standard options. Nonetheless, one other app has not too long ago entered into the limelight.
The Chinese language short-form video app Xiaohongshu at present holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is called RedNote in English and has options just like TikTok (through TechCrunch). The app began gaining traction after TikTok creators really helpful it to their followers.
“Xiaohongshu is a life-style platform that evokes folks to find and join with a spread of various life, the place over 300 million customers each month share their life experiences,” the app’s description reads.
Xiaohongshu
- Developer
- Xingin
- Subscription value
- Free
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What’s Xiaohongshu?
The app has been steadily rising because it got here out in 2013
Xiaohongshu
Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a structure and have set harking back to Pinterest, TikTok, and Instagram. The app is seen as China’s model of Instagram, with 300 million month-to-month lively customers, 79 p.c of that are ladies.
The app is fairing properly financially, and in 2024, it’s projected to have elevated its income to over a billion {dollars} (through Bloomberg). Nonetheless, if the app features traction with English customers within the US after the shutdown of TikTok, it might discover itself falling below the scrutiny of US authorities like TikTok did.
It is attainable Xiaohongshu’s present reputation may very well be short-lived, however solely time will inform. TikTok’s greatest competitor within the US, Instagram, is going through criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform can be adjusting its content moderation policies, and eliminating third-party fact-checking.
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