Chinese language social media app RedNote is the primary app as TikTok ban looms

With TikTok doubtless simply days away from being banned within the US, the app’s customers are pushing some beforehand little-known apps to the highest of Apple and Google’s shops. The app that has to this point appeared to profit essentially the most is a Chinese language social media app known as “RedNote” or Xiaohongshu, which interprets to “little red book.”

The TikTok-like app for shortform video is at the moment the primary app in Apple’s App Retailer and is within the thirty fourth spot in Google’s Play Retailer. RedNote has been gaining recognition as many TikTok creators have begun about their experiences making an attempt out the Chinese language app. In the meantime, over on RedNote, quite a lot of creators have shared movies about welcoming “TikTok refugees” to the service.

The app is ready up very very similar to TikTok, with the flexibility to vertically scroll via feeds of shortform movies primarily based in your pursuits. A lot of the app’s interface is in Chinese language, so it may be a bit complicated to navigate, although there are some on TikTok that specify methods to change the app’s language to English.

Whereas RedNote appears to have come out of nowhere, the app has been standard in China for years. CNBC that the greater than decade-old app is seen as a challenger to ByteDance’s Douyin and e-commerce large Alibaba, with about 300 million customers.

RedNote isn’t the one app that’s been boosted by anxious TikTok customers. One other ByteDance app, Lemon8, can also be trending in each Apple and Google’s shops, the place it’s within the second and first spot, respectively. However whereas TikTok itself has at instances , Lemon8 will doubtless face the identical destiny as TikTok ought to the Supreme Court docket aspect with the Biden Administration, which .

One other video app , which describes itself as “the place social meets buying,” can also be trending in each app shops. The app, from Los Angeles-based People, Inc., options shortform movies and an in-app storefront. It’s at the moment ranked quantity 14 in Google’s retailer and quantity 4 in Apple’s. The corporate was valued at greater than $1 billion final yr, in line with .

One other app that has seemingly benefited from the upcoming TikTok ban is one thing known as “ReelShort.” Whereas the app’s title feels like a play on Instagram’s reels and YouTube Shorts — each of that are effectively established TikTok clones — the app appears to be much less of a TikTok clone and extra of a wannabe . The app options bite-sized clips of longer “films” with weird titles like “The Heiress Blacklisted her Husband” and “In Love with the Alpha.” ReelShort is quantity seven within the App Retailer quantity two in Google Play.

Whereas it’s unlikely any of those apps will stay standard for lengthy, the truth that so many comparatively unknown apps have risen to the highest of the app shops so shortly is one more signal of how influential TikTok’s customers and creators might be. It additionally highlights how banning TikTok alone the affect of Chinese language tech firms within the US.

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